August 23


Mistakes Everyone Makes Before Fixing Home Improvement Lead Generation!

By Jamie Matthewman

August 23, 2023

The Hard Truth About Home Improvement Lead Generation

We’ve all been there. You’ve set up your home improvement business, offered stellar services, but the phone just isn’t ringing. You’re not alone. Many businesses in the UK face the same conundrum. But here’s the twist – it’s usually nothing to do with the quality of your service. It’s usually about to be honest, your lack of marketing knowledge, so when it comes to fixing home improvement lead generation, knowing where you’re going wrong is half the battle.

Mistake #1: Not Having a Digital Presence

Why It’s a Problem

Your customers are online. According to our experience with clients like Roofriendly, a majority of their leads now come through online channels. Without a strong digital presence, you’re essentially invisible to a significant portion of your target market.

The Fix for Home Improvement Lead Generation

Start with a user-friendly, mobile-optimised home improvement website. It’s your home ground, the foundation of your business, your show window and the start of a solution to fixing home improvement lead generation. Then, get active on social media platforms where your customers hang out.

Mistake #2: Ignoring Local SEO

Why It’s a Problem

Imagine a homeowner in Leeds looking for a window replacement service. They’re likely to search for “window replacement in Leeds” rather than a generic “window replacement.” If you’re not optimised for local searches, you’re missing out. Need help with building a lead optimised home improvement website we’ve got you covered!

Fixing This Lead Generation Misstep

Invest in local SEO. Ensure your business is listed on Google My Business, encourage customer reviews, and optimise your website with local keywords.

Mistake #3: Neglecting Customer Reviews and Testimonials

Why It’s a Problem

When was the last time you tried a new restaurant without checking its reviews? Your customers are doing the same for your business. We can help you get this going on autopilot so getting new reviews is a piece of cake for your business! We can help you get reviews on autopilot want to see how it works? Book in a demo…

The Role of Reviews in Fixing Home Improvement Lead Generation

Encourage satisfied customers to leave positive reviews. Showcasing these testimonials on your website or social channels can significantly boost your credibility and lead generation.

Mistake #4: Failing to Engage on Social Media

Why It’s a Problem

Posting occasionally on social media isn’t enough. If you’re not engaging with your audience, you’re missing out on potential leads.

The Social Media Strategy for Fixing Home Improvement Lead Generation

Be active, post regularly, engage with comments, and consider using paid ads to reach a broader audience. Remember, it’s about building relationships.

Mistake #5: Not Using Paid Advertising

Why It’s a Problem

Organic strategies are vital, but paid advertising offers quick results and targets specific audiences effectively.

How Paid Advertising Can Be the Key to Fixing Home Improvement Lead Generation

Platforms like Google Ads and Facebook ads for home improvement businesses allow for precise targeting. Dive into it but be sure to keep an eye on your ROI.

Wrapping It Up

Your ability to generate leads isn’t just about your service quality. It’s about how you market it. With the right strategies and a bit of patience, fixing home improvement lead generation is within reach. Embrace change, keep learning, and watch those leads come in.

Our platform makes this easy so take it for a book in a demo and we’ll help you get set up in days.

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